Can Marissa Mayer make Yahoo relevant again?
For the first time in a while, I've actually been able to use impressed in a sentence about Yahoo without an accompanying eye roll and the inflection of a 15 year old being sarcastic. I'm pleasantly surprised by the choice of Google employee #20, Marissa Mayer, to be the new CEO of Yahoo. Suddenly Yahoo has someone whose resume is both impressive AND accurate, which is a nice improvement, and she just happens to have been head of search products at Google. I would think that being able to say you are head of search products at Google would be about as impressive of a conversation starter as you could ever come up with when interviewing for a CEO position. Mayer is clearly someone who understands how a successful internet company operates. Maybe she can pull off a Miracle Max with Yahoo. So, what can she do to keep Yahoo from becoming completely irrelevant, as opposed to its current status of mostly irrelevant?